The Medical Advisor

Our latest Future of Wellness survey finds that consumers are taking greater control over their health—and expect companies to provide effective, science-backed solutions. From cold plunges to collagen to celery juice, the $1.8 trillion global consumer wellness market is no stranger to fads, which can sometimes surface with limited clinical research or credibility. Today, consumers are no longer simply trying out these wellness trends and hoping for the best, but rather asking, “What does the science say?” McKinsey’s latest Future of Wellness research—which surveyed more than 5,000 consumers across China, the United Kingdom, and the United States—examines the trends shaping the consumer wellness landscape . In this article, we pair these findings with a look at seven wellness subsets—including women’s health, weight management, and in-person fitness—that our research suggests are especially ripe areas for innovation and investment activity. The science- and data-backed future of welln...

There’s more evidence that swapping out a juicy steak for plant-based meals can benefit your health. A new study Trusted Source , based on 30 years of observation, has reconfirmed that replacing red meat with plant-based protein can help keep your heart healthy. The study, published by The BMJ, showed that replacing red meat with high-quality plant foods, like beans, nuts, or soy may be associated with a modestly reduced risk of coronary heart disease (CHD). The study also suggests that replacing total red meat consumption with whole grains and dairy products, and processed red meat with eggs, may also reduce this risk. “There have been a lot of studies that have gone away from the red meat diet, focusing more on a plant-based diet,” said  Dr. Anjali Dutta , a cardiologist with New York-Presbyterian Medical Group Queens. “There has been an emphasis on a Mediterranean diet, which is a high emphasis on nuts, less on carbohydrates,” she said. “This study was really great in showing th...